People don’t respond well to these topics, so we aim to create a beautiful and engaging space for people who want to learn more and support. We need people to engage at some level so that they can better empathize with victims of violence, but if there’s no specific policy or law to talk about, rallies and protests don’t work as well.
The key to Red Soul Days is that so many people have wounds, some have horrific experiences that are burned into their memory, but these people are that much more passionate about justice. And so often it’s the very giving, loving people who are targeted. So we use the color red because it communicates the full range of human bodies, emotions, minds, experiences.